Vietnam Travel Trends 2026: 12 insights
What are the top Vietnam travel trends for 2026?
This is a crucial question for travel agencies around the world designing and selling Vietnam tours.
Vietnam travel trends 2026: 12 insights
An Insight Report for International Tour Operators & Travel Designers
Over the past five years, Vietnam’s tourism landscape has undergone one of the most meaningful transformations in its modern history. The pandemic did not simply interrupt travel; it encouraged a collective pause — a moment for people to reflect, redefine priorities, and reconsider what travel truly means to them.
As borders reopened, it became clear that travellers were not simply returning to old habits. Vietnam Travel Trends have shifted dramatically. Instead, they were choosing more intentionally. Many began travelling at a slower pace, staying longer in one place, asking deeper questions, and seeking experiences that offer genuine emotional connection — to the land, to local communities, and to the stories that shape each destination.
Looking ahead to 2025–2026, Vietnam has emerged as a standalone destination, celebrated for its rich culture, emotional depth, and wide-ranging opportunities for customised itineraries. International tour operators, wholesalers, and travel designers can leverage these Vietnam Travel Trends to craft thoughtful, authentic, and memorable journeys that resonate long after travellers return home.
The trends outlined below reflect real, on-the-ground shifts taking place across the country today. They offer valuable insight for international tour operators, wholesalers, and travel designers seeking to build more thoughtful, relevant, and heartfelt journeys through Vietnam.
At ALO Travel Asia, we have years of experience designing customised tours for discerning small-group travellers. We continuously track the latest Vietnam Travel Trends to craft experiences that meet the evolving expectations of our clients, helping travel companies design top-selling Vietnam tours.
Maximizing Opportunities from Vietnam Travel Trends
As Vietnam Travel Trends continue to evolve, travel companies have a unique opportunity to rethink how they design and market tours. Modern travellers increasingly seek authentic, immersive, and slow-paced experiences, moving beyond traditional highlights and rushed itineraries. Small-group travellers, repeat visitors, and high-value clients now prioritise personalised itineraries that allow them to explore hidden gems, connect with local communities, and truly immerse themselves in Vietnam’s landscapes, cuisine, and cultural heritage.
For tour operators and travel designers, understanding these trends is crucial. By adapting to the latest preferences—such as extended stays in key destinations, boutique coastal cruises, community-focused Mekong experiences, and wellness or culinary journeys—companies can create top-selling Vietnam tours that meet evolving client expectations. Staying attuned to these shifts ensures that tours remain relevant, memorable, and competitive in an increasingly dynamic travel market.
- Travel Trends on Pace: From Classic Highlights and Rushed Checkpoint Routes to Slow, Immersive, Long-Stay Travel. -> Read more
- Travel Trends on Vietnam’s Coast: From Ha Long to Lan Ha & Bai Tu Long – A New Coastal Preference -> Read more
- Reveal in the Mekong Delta: a Shift from Quick Floating-Market Visits to Immersive, Community-Based Experiences -> Read more
- The Rise of Northern Vietnam’s Hidden Regions: Ha Giang, Pu Luong, Mai Chau,Ta Xua & Bac Yen, Ba Be Lake -> Read more
- Travel trends in accommodations: Homestays, Eco-Lodges, “Living with Locals,” and boutique hotels instead of modern hotels.
- Train Journeys as a Signature Experience and a New Trend.
- Vietnam as Asia’s Rising Culinary Capital.
- Wellness, Nature and Mindfulness – Vietnam’s Emerging Healing Landscape.
- Multi-Generational Travel – A New Chapter for Family Journeys.
- Vietnam as a Long-Stay and Digital Nomad Hub
- Vietnam as Southeast Asia’s Anchor Destination.
- Longer Beach Stays & Rise of Quiet Luxury Coastal Destinations.
Final Reflection
As Vietnam moves into 2025–2026, its evolution is no longer measured only by new resorts, flight routes, or visitor numbers. It is felt in more subtle ways, in the slower rhythms of travel, in the growing respect for local culture, in the renewed appreciation for simplicity, and in the deeper curiosity of those who choose to explore it.
Travel in Vietnam is becoming less about ticking off famous landmarks and more about presence. Whether it is sharing a home-cooked meal in the Mekong Delta, watching rice fields roll past the window of a heritage train, walking through a quiet mountain village in Ha Giang, or standing on an untouched stretch of coastline in Quy Nhon or Phu Yen, the country now offers a far more thoughtful, layered and emotionally rich experience.
For tour operators and travel designers, Vietnam presents a rare opportunity to create journeys that honour place, people, and purpose. Those who approach Vietnam with sensitivity, creativity, and care will find a destination that is not just following global travel trends but gently redefining them in its own unique way.
At ALO Travel Asia, we have the privilege of living and working within these landscapes every day. Through continuous exploration, close relationships with local communities, and a deep understanding of our region, we contribute insights from the ground — helping our partners see Vietnam not only as it appears on a map, but as it is truly experienced. In the years ahead, we look forward to continuing this journey of discovery together, shaping travel that is more meaningful, more connected, and more human.
We hope these insights on Vietnam Travel Trends help our partners design tours that align with traveller preferences and current market trends.
If you are an agency and seeking a trusted B2B tour operator in Vietnam, ALO Travel Asia is your perfect partner. Read more about us
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