Vietnam Travel Trends: A New Coastal Preference
Lan Ha Bay – is emerging as the new stars of northern Vietnam
Vietnam Travel Trends: A New Coastal Preference – Lan Ha Bay new iconic of Vietnam
In the past, most travellers only knew about Halong Bay as the only famous bay in Quang Ninh. This led to the area becoming overcrowded, especially during the summer peak season, when sightseeing routes on Halong Bay were always busy with boats, cruises and visitors. The bay is generally better suited to young, active travellers and tourists from Asian markets.
Bai Tu Long Bay started to be developed later to serve travellers who prefer a more peaceful and untouched experience. Because Bai Tu Long lies farther out at sea, only a small number of cruise operators choose this route due to higher fuel and operating costs. As a result, travellers have fewer overnight cruise options than in Halong Bay. The bay is ideal for swimming and kayaking thanks to its calm, gentle waters and several beautiful, quiet beaches.
Over the past four years, Lan Ha Bay has been introduced as a route by several cruise operators departing from Hai Phong. Lan Ha Bay has quickly become a rising star after the pandemic, thanks to its stunning landscapes with layered limestone mountains that are just as impressive as Halong Bay. Less crowded and more serene, Lan Ha Bay appeals strongly to Western travellers, visitors who value privacy, peaceful lovers, and those who enjoy photography…
Lan Ha Bay offers several interesting features beyond the usual sightseeing and kayaking experiences. This route allows travellers to swim right in the bay during the summer, as well as enjoy cycling through the scenic Viet Hai Fishing Village. Depending on the cruise operator, the Viet Hai cycling activity may be included in either a 2-day or 3-day itinerary.
Lan Ha Bay continues to grow as a top choice for eco-conscious travellers. Lan Ha Bay’s tranquil coves, clear waters for swimming and kayaking, and authentic village experiences at Viet Hai make it ideal for sustainable tourism and small-group cruises. Cruise operators and travel agents promoting Lan Ha Bay benefit from higher guest satisfaction and repeat bookings, positioning the destination as a premium alternative to crowded Halong Bay.
In addition, because Lan Ha Bay is a relatively new route, most of the overnight cruises here are modern steel ships equipped with advanced technology, offering a high level of safety and comfort for travellers.
Lan Ha Bay, this narrative is a powerful and authentic new selling angle for operators looking to reposition coastal cruising in Vietnam.
In summary, Lan Ha Bay is emerging as the new stars of northern Vietnam, offering travelers refreshing alternatives to the iconic but crowded Halong Bay. With their serene landscapes, modern cruise options, and unique activities, both bays are excellent choices for visitors returning to Vietnam for a second trip—beautiful, memorable, and anything but ordinary.
To discover the rest of the Vietnam Travel Trends 2026, take a look at our complete guide: “Vietnam Travel Trends 2026: 12 Key Insights – An Insight Report for International Tour Operators & Travel Designers”
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